I found a wonderful website that explains what Custom Photography is all about, and why it is what it is. If you ever wondered why so many people are choosing custom photography instead of the one-size-fits all chains; If anyone ever wondered why custom photographers charge what they charge, do what they do, and why you get beautiful, personal images vs. the shots that you would get an a place who pushes you in and out as fast as you can say "Cheese", then read this:

The Consumers Guide to Custom Photography

Here is a little excerpt.

....Custom photography is about finding someone who will photograph your family, give you devoted 1:1 attention without worry of the next ‘in line’ or the feeling of a crowded portrait studio. A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities. Often the images are fully edited images-color corrected with blemishes and undereye circles removed. Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.